Locks Lash

Our Story

Back in 2010, eyelash extensions were a brand-new thing in Australia. There weren’t many products, hardly any training, and beauty enthusiasts were left to figure things out on their own.

Then came, Jess and Derik, the previous owners of Locks Lash who quickly became the power couple that changed the lash industry in Australia.

They had big dreams, a tiny budget, and a whole lot of hustle which quickly scaled the company from a spare room in their house to a MASSIVE warehouse with over 20 staff!

After fulfilling their dream of making Locks Lash the go-to brand for beauty professionals across Australia, New Zealand, and beyond they gracefully passed the torch to an up and coming young couple, Adrian & Alyssa.

CO-OWNER BIO

Who Is Alyssa?

Alyssa O’Rourke’s journey with Locks Lash started in 2017 when she trained as a lash artist to kickstart a side hustle, blending her love for connecting with people and helping them feel their best.

By 2018, she had built a thriving home salon, working over 50 hours a week and eventually growing her business into a fully staffed operation.

In 2020, during the pandemic, Alyssa joined Locks Lash as an Online Trainer and Sales Mentor, deepening her connection with the brand.

Today, alongside her fiancé Adrian Caligiuri, she proudly owns Locks Lash. Reflecting on her unexpected journey, Alyssa says, “Taking over Locks Lash just made sense.” With a passion for empowering others to achieve financial and time freedom, she is dedicated to helping people forge their own paths while taking the brand to exciting new heights.

CO-OWNER BIO

Who Is Adrian?

Before joining the beauty industry, Adrian Caligiuri built a remarkable career in fitness.

Starting as a Personal Trainer, he quickly grew his client base to over 100 within his first year and, by age 22, had opened two successful gyms—all without taking out a single loan.

Today, Adrian is the Co-Owner and CEO of Locks Lash, alongside his fiancée, Alyssa O’Rourke. He believes the beauty industry, much like fitness, is about helping people look and feel their best.

Having grown up with three sisters, Adrian saw firsthand the confidence that beauty services like lashes and hair could bring. “When my sisters or fiancée would get their lashes or nails done, you could see a shift in their confidence. That’s pretty cool,” he shares.

Beyond the transformative power of beauty, Adrian is passionate about helping others grow their businesses, knowing that expansion brings freedom—the freedom to work on your terms, earn the income you desire, and live your best life.