I was recently scanning different price lists throughout Australia and New Zealand to see what the industry is doing currently and I noticed an alarming thing!
We are charging WAY too less as an industry for refills!
Have a look at your calendar … I guarantee that 70-80% of your bookings will be refills not full sets.
REFILLS ARE YOUR BREAD AND BUTTER!
This is where you are going to make the bulk of your income, not on full sets so you need to be charging correctly.
I need you to take a minute and look at full sets and refills from a different viewpoint … a marketing viewpoint.
Full sets are what are going to draw new customers in. Full sets are going to get you NEW customers.
Refills are going to allow you to retain customers and they're going to walk in the door for their next appointment like...
I will break it down …
Chicks like discounts. I am not sure if it is something in our DNA or what happens … but as soon as we see a ‘sale’ we all of a sudden neeeeeeed it.
Please note, discounts are not the only way to bring a new customer into your salon, but it is one effective way. We have written so much info about prices and marketing etc etc that you should have a read of everything before you make your final decision on your full set prices.
Have the viewpoint, that yes you will and do need to make a profit from your full sets, but it is in refills that you will make the BULK of your appointments and money.
So it is your refills that you need to think most about your pricing.
SO HOW MUCH DO YOU CHARGE FOR REFILLS?
1. You should by now have figured out all your costs associated with doing a set of lashes.
If you haven’t then here is a blog on how to do so very easily ….
2. You should also know what your local competition is charging.
3. Typically salons will structure their refill prices around units of time; 1 week, 2 weeks and so on or 30mins, 1 hour etc.
I have not observed that one way is more correct or efficient than the other, and believe it is entirely up to the individual to decide which works best for them.
4. You need to know on average if you are charging based on 1 week refills, 2 week refills how long they are taking you. This is very important. Each client is different, has a different shedding cycle, different aftercare routine and different eye span & retention rate, so it will obviously take you different quantities of time to deliver a 1 week refill. So work out your averages.
5. Understand that 70-80% of your clients are going to be refill clients.
Based on all of the information you have collected above in 1-5 you will know what you have to charge to make a profit.
It is ok to then even charge a little more and we encourage you to do so!
Here's an example of a customers solid retention when going in for a refill, using our Locks Lash Pro Glue