Let’s be real: As lash artists, it’s easy to get into the rhythm of day-to-day lash sets. Your clients love their classic curls and volume, and hey, they look great!
It’s time to challenge yourself!
We’re not talking about changing your business here. We’re talking about walking out of your comfort zone a couple of times a year to get creative and bring to life some out of this world lash sets that you never thought you’d ever create.
It’s easy to slay a set of lashes, we’re sure you could almost do it with your eyes closed (don’t try it), but how often do you actually challenge yourself to do something different? We bet’ it’s rare.
We want YOU to let your imagination run wild (back like when we were kids) and show the world what you’re really capable of. ✨
HOW ? It’s about bringing bold, creative lash sets to life that will wow everyone, and even surprise yourself with what you can do. Whether it’s entering a lash competition, creating avant-garde lashes for a fashion show, or simply letting your imagination run wild for the fun of it, now is your chance to shine.
Lash Industry Awards - Creative Category Runner-up 2024: Heidi Dowall, The Hi Lash Lounge
🔨Why breaking out of the norm matters…
By stepping away from your daily lash routine, you’re giving yourself permission to explore new ideas and push boundaries. It’s not about turning every client into a canvas, it’s about finding moments to flex those artistic muscles and remind yourself why you love this craft in the first place.
When you challenge yourself to create something different, you’re not only reigniting your passion but also positioning yourself as a true artist in the industry.
Lash Industry Awards - Creative Category 3rd Place 2024: Zoe Griffin-Haskell - Sublevo
🎨Where to Let Your Creativity Shine
If you’re thinking, Okay, I’m in, but where do I start? Here’s some fun and impactful ways to get those creative juices flowing:
- Enter a lash competition: Whether it’s local or international, competitions are a great way to push yourself and show off your skills. It’s not just about winning (though that’s a pretty sweet bonus!), it’s about stepping up to the challenge and trying something completely out of the box. Plus, you'll get to see what other artists are up to, and who knows, you might just spark your next big idea!
- Get involved in beauty or fashion events: Doing lashes for a beauty event, photoshoot, or fashion show is the perfect opportunity to try bold, high-concept designs. These events call for dramatic, stand-out looks, so this is your moment to unleash all the ideas you've been saving up.
- DIFYS (Do it for yourself): If you’re not into competitions, why not create your own fun? Dedicate one day to creating something completely wild and different. Invite some friends, other artists, or even clients who want to try something new. Document the whole process for social media. It’s a great way to showcase your versatility and attract new clients.
CAPTURE CONTENT: Make sure that when you do get creative that you capture loads of content. This includes photos and videos of the before, during and after! Also be sure to publish it on your Instagram, TikTok and Facebook. Show the world your beautiful work!
Lash Industry Awards NZ 2024, where our very own Adrian + Charmaine were hosts of the evening.
✅ The Benefits of Stepping Out of the Day-to-Day
So, why does all of this matter? Stepping out of your routine isn’t just about having fun (though that’s a huge part of it!). It’s about growing as an artist and building your reputation as a true lash expert. Here’s why it’s worth it:
- Personal Growth: Pushing your creative limits reminds you just how talented you are. It reignites that spark and passion for your craft, and when you’re passionate, it shows in all your work.
- Client Attraction: Clients love seeing what’s possible beyond the everyday. Sharing creative projects can open the door for new types of clients who are looking for something a little different. It’s also a chance to inspire your regulars to step out of their own comfort zones.
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Industry Recognition: Whether it’s through competitions or events, these creative moments get your name out there. You become known not just for being a skilled artist, but as someone who pushes boundaries and is always evolving. That’s the kind of recognition that can elevate your entire career.
Ready to unleash your creativity? Shop our coloured lash and neon lash range and let the fun begin.
Oh and... Tag us on Instagram with your most creative lash designs and let’s celebrate breaking boundaries together!
Locks Lash x
