We love lash events and we think EVERY single lash artist should attend a minimum of one per year. Why?
Attending lash events and conferences allow you to network, learn and be educated in new techniques/trends AND, they leave you feeling super motivated and super inspired.
One event in particular was recently named by NALA as one of the ‘must attend lash events across the globe‘. That event is International Lash Expo is one you’ll want to be at this year!
We took the time to speak to Crystal Perez, Founder of International Lash Expo. We wanted to learn what drove Crystal to start her continuously sell-out lash conference and what drives her.
Meet Crystal Perez....
Crystal has dedicated her career to empowering lash artists and beauty professionals. Starting as a lash artist, she quickly saw the need for a space where artists could connect, learn, and grow; leading her to create one of the must-attend lash events worldwide.
With a Master’s in Education and a background as a trained educator, Crystal transitioned from teaching in the public school system to mentoring lash artists, ensuring they have access to the right education and support to thrive in a competitive industry. Through events like ILE and Beauty Mob University, she’s on a mission to help solo artists and small business owners elevate their skills, confidence, and careers.
Getting Into Events from Being a Lash Artist to Running Events
Crystal! You started as a lash artist! What inspired you to transition into running events like the International Lash Expo?
As a lash artist, I realized that while we had access to incredible products and education, there wasn’t a centralized space to connect with others, share experiences, and elevate the industry as a whole. The idea for the International Lash Expo came from my passion for fostering community and empowering others. I wanted to create a space where lash artists of all levels could feel inspired, supported, and equipped to grow both personally and professionally.
What was the turning point that made you realize the lash industry needed a dedicated event like this?
The turning point came when I attended a few beauty events and noticed that lash professionals were often underrepresented. Our industry is growing rapidly, and lash artists deserve a space dedicated to celebrating their craft, advancing their skills, and giving them access to the tools and education they need. The International Lash Expo was born out of a desire to give lash artists their own platform—a place where they could feel seen and truly supported.
How does your background as a lash artist influence how you structure and run your events?
My experience as a lash artist allows me to see things from the attendee’s perspective. I know what it’s like to search for quality products, crave education, and need actionable advice to grow a business. That’s why the International Lash Expo is designed to be a blend of hands-on workshops, inspiring panels, and opportunities to connect with industry leaders. I’ve structured the event to provide what I would’ve wanted early in my career—a supportive environment that balances education, networking, and community.
The Importance of Attending Events & Trade Shows
Why do you think it’s essential for lash artists and beauty professionals to attend industry events?
Industry events like the International Lash Expo give lash artists and beauty professionals the chance to stay ahead in a fast-evolving industry. Lash Artists can discover the latest products, techniques, and trends while connecting with educators and innovators. For example, ILE prioritizes not just exhibition but also education through platforms like diverse curated educational sessions and hands-on workshops, which emphasize that professional growth is a blend of learning and community engagement.
How has attending trade shows and expos impacted your own growth in the industry?
Attending expos has been a game-changer for me. It’s where I first connected with mentors, discovered innovative products, and built lasting business relationships. These events inspired the creation of Butterfly Kiss Lash as a hub for high-quality products and education. They also shaped my vision for the International Lash Expo—a space to empower solo artists and beauty entrepreneurs by offering them opportunities to grow their skillsets and businesses. As the founder of ILE I can relate to brands and lash artists alike as I have been on both sides of the table. My goal is to power and inspire entrepreneurs to build their dream business one event at a time.
What are some of the biggest takeaways lash artists can expect from attending the International Lash Expo?
The International Lash Expo is designed to provide inspiration, education, and connection. Attendees can expect hands-on training, live demos, and the opportunity to interact with industry-leading brands like Butterfly Kiss Lash. They’ll leave with actionable knowledge to improve their craft and business strategies, while also gaining insights on trends that will set them apart in their local markets.
Networking is a huge part of these events! How can attendees make the most of these opportunities?
Networking starts with being intentional. Attend educational sessions, introduce yourself to speakers, and visit as many exhibitor booths as possible. Have your business cards or social handles ready to share and follow up promptly after the expo. At ILE, we believe in fostering connections—whether it’s through partnerships or mentoring new artists. Expos provide the perfect setting to find people who align with your goals.
Beyond networking, what unexpected benefits do people gain from attending expos and industry events?
Expos provide inspiration and a renewed passion for your craft. Attendees often leave with a clearer vision for their business and new ways to solve challenges they didn’t even realize were holding them back. Events like the International Lash Expo offer a sense of community and belonging—meeting others who share your struggles and dreams can be deeply empowering. Plus, the chance to explore new tools or techniques in our exhibit hall allows artists to stay up date.
The Power of Upskilling & Continuous Education
The lash industry is always evolving! How important is it for lash artists to keep up with new trends and techniques?
Keeping up with new trends and techniques is crucial for staying competitive in the lash industry. Clients are always looking for the latest styles, like colored or textured lashes, and advanced techniques that enhance retention and customization. Events like the International Lash Expo offer an unmatched opportunity to see these trends firsthand through live demos, hands-on workshops, and access to educators who are pushing the industry forward.
What are some skills or techniques you think every lash artist should invest in learning?
Every lash artist should master the basics like lash placement and styling, but it’s equally important to explore advanced skills like mega volume, lash lifts, and retention techniques. On top of that, understanding business skills such as branding and client communication can make a huge difference. The International Lash Expo is designed to help artists grow in both areas by offering classes and panels that combine artistry and business development.
Do you think education plays a role in helping artists charge their worth and grow their businesses?
Education is key to understanding your worth as a lash artist. When you’re confident in your skills and knowledge, it reflects in the quality of your work and your ability to communicate value to clients. Events like the International Lash Expo provide access to industry leaders who can teach you advanced techniques and share insights on running a profitable beauty business, ultimately helping you charge what you deserve.
What advice do you have for artists who feel stuck or stagnant in their careers?
My advice is to step outside your comfort zone. Sometimes the spark you’re looking for can be found in new learning experiences or connections. Attending the International Lash Expo is a great way to break out of a rut. Immerse yourself in workshops, meet fellow artists, and explore new products. Seeing others’ successes and innovations can reignite your passion and help you identify the next step in your journey.
How do you see education and training shaping the future of the lash industry?
Education and training are shaping the future by setting higher standards for quality and innovation. As clients become more informed and trends continue to evolve, artists who prioritize ongoing education will lead the industry. The International Lash Expo is helping shape this future by creating a space where artists can access the latest tools, techniques, and business strategies, ensuring they’re always prepared for what’s next.
Ready to attend International Lash Expo in Arizona, USA this March 16-17? Us too!
What’s Included in Your $449USD Ticket:
✅ 2 days of networking & collaboration
✅ 40+ top lash brands on display
✅ 30 educational & training sessions
✅ ILE welcome bag
✅ Breakfast daily
✅ PLUS a glam cocktail party!
🔑 Pssssttttt... Use code KEYNOTE to unlock a cheeky discount on your ticket!
CLICK HERE FOR TICKETS