#32 - HOW TO MAKE THE MOST OF CUP (LASH) SEASON FOR YOUR BUSINESS
Spring is finally here! For those Aussies, the Melbourne Cup Racing Carnival is one of the biggest festivals of year where we show the true athlete in us all.
The marathon begins; shower, shave, wax, thread, pluck, exfoliate, repeat.
Your clients are out and about now booking spray tans, manicures, pedicures, facials and LASHES!!!
This is the PERFECT time to promote like crazy, get specials going and BOOK UP!
Here are a couple of ways you can increase your number of bookings during this time:
FREE TREATMENT WITH APPOINTMENT |
If you're specialised in other trades of the beauty business, this can be a good advantage as you can offer you client a free head/foot massage with every full Volume set or a cheaper deal if you buy Spray Tan/ Extensions together.
Another idea which is easy and thoughtful is to offer every client a free collagen lip treatment with every set. A packet of our 'Shhh' masks costs less than $15. Divide that by 10, that's $1.50 per client. So you've spent hardly anything buy going that extra mile. They get a little pamper and you get peace and quite (in the nicest possible way) and focus on doing the best set for them. Everyone wins!
UPSELLING EXISTING CLIENTS |
Your existing clients can provide the most bang for your buck. You’ve already convinced them to come in your door. Therefore, you should take full advantage of this captive audience. By upselling your clients to more, better, and higher-priced products and services, you’re mining an existing market to earn more money per individual without spending any more.
Things you can upsell:
Max2:
Lash Extension safe mascara. Contains Royal Jelly & other herb extracts which also helps to promote healthy natural lashes. For those clients that want to add a bit of sass to their evening. Retail $35.
Applied on top of lash extensions to help to protect the bond of the glue and also to feed the natural lashes essential nutrients, comes in black or clear. Which can be worn like an eye liner. Retail $30.
We now have a new upgraded clear sealant. It's more concentrated, so more powerful!
A lash growth serum for the natural lashes that can be applied when one has lash extensions on. On sell to your clients to help grow, protect her natural lashes as well as prolong the life of her extensions. Retail $35-$40.
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Very Berry Eyeliner can be rinsed out easily with warm water.
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Perfect for eyelash extensions.
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Highly visible black colour helps eyelines look clear, natural and defined.
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Double coated polymer is strong against sweat and oil, and will help eyeliner last up to 24 hours. Retail $22-$32.
Cleansers:
Aftercare Package:
Treat em nice for a happy life, that's my motto (Well, one of them anyway, the other is "never make eye contact while eating a banana") Aaaaaanyway, we've put together this nice little package for you to give your clients after their appointment. You're probably not going to buy just one, so we made it easier for you. The more you buy the cheaper they get.
The RRP to sell to your clients should be around $25-$35 each.
Sleep Masks:
Provides protection when you're sleeping so you don't moosh your new lashes into your pillow while you're catching up on your beauty sleep!
Soft, comfortable foam build with elastic straps. Retail $20-$25.
Yumi Keratin Mascara:
Keratin nourishes lash structure, ensures healthy lash growth, it will recover also the lash structure (glues cuticles) Nourish your lashes, Keep your lashes less dry and fragile. Use it also as a primer before your black mascara. It will keep the lift and tint you just got in better condition, and it def will give you a better results for the lash lifting treatment. It also will protect your lashes from the effect of the sun, wind, water.
Contribute to the growth of your lashes and prevent them from falling. Make your lashes more elastic and shiny. And YES it's been known to put on your eyebrows too. Retail $50-$55.
SPECIALS |
We are always looking for specials. Let's be honest. The more discounts the better. And when events like Cup Carnival come around, you gotta be in the race to win it #amiright
PROMOTE LIKE HELL |
None of this is worth doing if no one knows about it!
So go crazy on all your socials, book girls in advance and may the best win.
Here's some promo posts we made up for you to use on your Instagram and Facebook accounts:
